The industry has changed. Yet not in the way the floral industry has told you. What has changed is something far more profound — information can now be found by taking one picture. That has nothing to do with selling more flowers online. That has everything to do with placing more information in the hands of florists, who pass that information on to their customers.

The florist is the connection point to the end user. They will now have the power to know more than the mass merchandisers. This app can be in their hands. The layers of key information visible to florists will give them an advantage no supermarket can match — because this knowledge flows directly from the grower, and only a flower shop can use it the way it was intended to be used.

The industry must support this. As an industry, if florists don't operate at a higher level, we are done for. Every employee already has a cell phone. The app is the tool to succeed!