One App · Every Country · Every Language
A Worldwide Industry
Deserves a Worldwide App
Not for one country. Not for one language. For all of them — because with AI, now we can.
One Picture.
Every Answer.
Hand a new employee a phone. They photograph any flower in the cooler and know its name, its origin, its season, how to handle it, how long it will last, and what to say about it to the customer standing in front of them. What used to take a year on the shop floor takes a shift. That is what we are building.
The Industry Has Changed
The industry has changed. Yet not in the way the floral industry has told you. What has changed is something far more profound — information can now be found by taking one picture. That has nothing to do with selling more flowers online. It has everything to do with what happens behind the counter of a flower shop.
Every shop owner knows the problem. A new hire takes months to learn the flowers and years to learn them well. In the meantime they are standing in front of a customer who has just asked a question. Training is the slowest and most expensive part of running a flower shop, and it is the part nobody in this industry has ever offered to help with.
Every employee already carries a phone. Point it at the bucket and the answer is there — the name, the care, the vase life, the substitute when the order does not arrive. The owner stays the expert. The staff get there faster.
The florist is the connection point to the end user, and the layers of information reserved for flower shops give them an advantage no supermarket can match — because that knowledge flows directly from the grower, and only a flower shop can use it the way it was intended. If florists are going to operate at a higher level, this is how it happens.
Photo Identification
One picture identifies any cut flower — variety, family, name — instantly, so a new employee never has to guess in front of a customer. In any country. In any language.
Every Language
The app speaks every language. A florist in Tokyo, Lagos, or Buenos Aires gets the same information — in their own language.
Grower to Florist
Information flows directly from the grower, through the middle, and to the florist — with full transparency on origin and sourcing.
Consumer View
End users can identify flowers and find where to buy them — from a flower shop, not a supermarket. Scaled for the consumer.
Florist-Only Layers
Key industry information — pricing, grower contacts, variety data — is visible only to verified flower shops. Your advantage. Protected.
Direct Grower Contact
Florists connect directly with growers for weekly orders. The supply chain becomes shorter, fresher, and more transparent.
1. Netherlands
$4.6B exports · 47% of world share
2. Colombia
$2.1B exports · roses, carnations
3. Ecuador
$966M exports · world's top rose exporter
4. Kenya
$661M exports · 40% of EU roses
5. Ethiopia
$235M exports · 70,000+ tons of roses
6. China
$151M exports · Yunnan province hub
7. Italy
$154M exports · ornamental specialty
8. Malaysia
$103M exports · orchids, tropicals
9. Israel
$50M+ exports · roses, lilies, anemones
10. Turkey
$63M exports · carnations specialist
1. United States
$2.4B imports · world's largest consumer
2. Germany
$1.3B imports · $1.28B consumer spend
3. United Kingdom
$821M imports · $921M consumer spend
4. Netherlands
$1.1B imports · major re-export hub
5. France
Strong EU consumer · major import market
6. Saudi Arabia
Fast-growing Gulf market · premium demand
7. Italy
$154M exports · ornamental specialty
8. Malaysia
$103M exports · orchids, tropicals
9. Israel
$50M+ exports · roses, lilies, anemones
10. Turkey
$63M exports · carnations specialist
The Countries This App
Will Serve
The global cut flower trade touches every continent. These are the major exporting and importing nations that will be part of the worldwide app — connected through one platform, one picture, one language at a time.
The App Will Speak Every Language
Other Industries Already Did This
We are not building something without proof of concept — in two directions.
The technology is proven. PictureThis and Pl@ntNet have shown that AI plant identification works at scale, with tens of millions of users worldwide.
Putting it in the hands of staff is proven too. Home Depot built its own handheld, the First Phone, so an associate standing in an aisle could answer a question about any product in the store — and runs it as an onboarding tool as much as a sales one. Walmart gave Sam's Club associates a voice assistant, Ask Sam, for the same moment: a customer asks, and the answer has to come now. And the National Association of Landscape Professionals tells its own member companies to put plant identification apps in their crews' hands, because those companies hire for attitude and work ethic and teach the plants afterwards.
Their own advice is the honest version, and we will say it the same way: an app is a stopgap until you bring new hires up to speed. It does not replace a trained florist. It gets your staff to useful faster.
Every one of those industries decided the person standing in front of the customer needed to know more, sooner. A flower shop carries more varieties than a hardware aisle, changes them every season, and has had no such tool at all.
How We Compare to Existing Apps
| PictureThis | Pl@ntNet | Our Cut Flower App |
|---|---|---|
|
Plant identification by photo |
Plant identification by photo |
Cut flower identification by photo |
|
General plant info |
Scientific plant data |
Grower origin, variety & sourcing info |
|
No commerce connection |
No commerce connection |
Direct link to local flower shops |
|
Consumer only |
Consumer & research |
Florist-layer + consumer-layer |
|
No grower connection |
No grower connection |
Direct grower-to-florist ordering |
|
General horticulture |
General botany |
Specific to the floriculture industry |
"Look at PictureThis. Look at Pl@ntNet. The cut flower industry is next — and we are going further than either of them."
Be Part of What's Coming
Register now as a florist, grower, or industry professional. Be among the first to access the worldwide cut flower app when it launches.
- © 2026 World Cut Flower Commission. All rights reserved.