Building the Future

The App Developers

Who builds this app depends on one thing — the support of this industry.

Where things stand today

Who the developers are depends on the support of this industry. This industry builds this app — together.

What We Know About the Build

We have been advised that an app of this scope — a worldwide, multilingual, AI-powered cut flower identification and commerce platform — will take roughly 18 months to develop from the point funding is secured. That clock starts the moment the industry says yes. The commerce layer may take a little longer.

Every flower shop will be asked to contribute. Growers will be asked shortly after. The earlier the support arrives, the sooner the right partner is selected — and the sooner that 18-month clock begins. The middle of the supply chain will help fund the ongoing expense once its shape is clearer.

3
Regions in active conversation — Hong Kong, Paris, and the United States
18 mo
Estimated build time from the point funding is secured
1
Industry, funding one platform — built by florists, for florists
The Road to Launch
✓ Completed
Concept developed. Website launched. Industry conversations begun. Developer discussions underway in three countries.
Now
● In Progress
The industry campaign launches. Florists and growers invited to sign on and register. Test groups formed for app feedback.
Next
○ Upcoming
Development partner selected from Hong Kong, Paris, or the USA. Contract signed. Build begins — the 18-month timeline starts.
Month 1–3
○ Development
App built and tested. Florist test groups give direct feedback. Grower data integrated. Language layers added. Beta released to registered members.
Month 3–16
○ Global Launch
The worldwide cut flower app launches — available in every language, connecting florists, growers, and consumers across every major market.
Month 18

What We're Looking For

The temptation is to hire whoever has already built a flower app. We think that is the wrong test. Most firms advertising "flower delivery apps" have built simple single-shop storefronts — not a worldwide, multilingual platform that identifies flowers by sight, moves perishable product through a cold chain, and connects thousands of florists and growers across every major market. Almost no one has built exactly that. So we are not screening for a floral résumé. We are screening for the firms that have already solved the genuinely hard parts of this build.

✦Multi-sided marketplaces — platforms that connect many sellers to many buyers, the core of our model.
✦Perishable & cold-chain logistics — the experience that separates flowers from ordinary e-commerce.
✦AI visual identification — recognizing flower type, variety, and quality from an image.
✦Multilingual scale — one platform that works in every language and every market.

Judged that way, a shorter list of proven firms rises to the top — companies capable of building a platform on the level of the world's best (a Floward-class build) rather than a storefront. The firms below are strong candidates in each region we're speaking with. These are companies we are evaluating, not final selections; the choice will follow the industry's support and a direct comparison of proposals.

Paris, France

Theodo
Leading Candidate

Paris agile firm known for complex marketplace platforms and AI integration — the two capabilities most central to this build, proven across startups and enterprises.

Sfeir

Major French consultancy with deep AI expertise and multilingual platforms built at scale — directly relevant to a one-app-every-language mandate.

Fabernovel

Paris innovation studio taking products from concept to launch — strong in both strategy and build, well suited to a platform still being shaped.

Hong Kong & Asia-Pacific

Oursky
Leading Candidate

Hong Kong product studio built around AI and marketplace apps — the visual-identification and multi-sided-platform strengths at the heart of our build, delivered across Asian markets.

Appinventiv

Global firm with agriculture and supply-chain platform experience — the perishable-logistics know-how this project needs, with delivery teams across Asia.

Zensar

Enterprise-scale engineering with proven multilingual commerce and cloud platforms — the kind of team that can carry a global, many-market build.

United States

WillowTree
Leading Candidate

One of America's most awarded app companies, building AI-integrated consumer platforms with a commerce layer for major brands — proven at exactly the quality bar this project sets.

Vention

Multi-sided marketplace and B2B platform specialists with AI integration — connecting producers and buyers is precisely our model.

Rightpoint

Chicago-based, with commerce-platform and supply-chain technology experience — the logistics side of an agriculture-adjacent build.

Fueled

New York studio that launches complex concepts from the ground up, with strong design DNA — because this app must be beautiful as well as functional.

For a full explanation of how this comes together, who is being asked to take part, and what that support makes possible, please read our Get Involved page. It covers everything in detail — including how each flower shop and grower can participate and what they can expect in return. There is even a message for end users.

Thank you for your patience, your trust, and your support. This app will be built by this industry, for this industry. When it launches, everyone who believed in it from the beginning will know they were part of something that changed the floral world.

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