Terms and Conditions
Effective Date: July 15, 2026
Last Updated: July 15, 2026
These Terms and Conditions (“Terms”) govern your access to and use of the World Cut Flower Commission website, forms, communications, membership opportunities, campaigns, and related services.
In these Terms, “WCFC,” “we,” “us,” and “our” refer to the World Cut Flower Commission. “You” refers to any visitor, registrant, member, participant, organization, or other user.
By accessing the website, submitting a form, registering your interest, requesting a florist connection, or joining a membership, you agree to these Terms.
Do not use the website if you do not agree with these Terms.
1. About WCFC
WCFC is a worldwide initiative intended to strengthen independent florists by creating greater visibility, clearer communication, shared industry tools, and stronger connections between flower buyers and local flower shops.
Unless expressly stated otherwise, WCFC is an independent initiative and is not a government agency, regulator, public commission, or representative of every person or business in the floral industry.
References to worldwide participation, industry alignment, shared ownership, or a platform “belonging to the industry” describe WCFC’s mission and intended community benefit. They do not automatically create legal ownership, equity, voting rights, profit-sharing rights, or governance authority.
2. Eligibility
You may use the website only if you can legally agree to these Terms.
You must be at least 18 years old to:
Purchase a membership.
Submit payment.
Enter into an agreement on behalf of a business.
Make binding commitments through the website.
A person acting for a company, flower shop, organization, or other entity confirms that they have authority to act for that entity.
The website is not directed to children under 13.
3. Registration of Interest
Submitting a registration-of-interest form:
Does not require payment unless clearly stated.
Does not automatically create a membership.
Does not create employment.
Does not create a partnership, agency, franchise, fiduciary, or ownership relationship.
Does not guarantee acceptance into a testing group, campaign, membership, board, committee, or other initiative.
Does not guarantee early access to an app or service.
Registration simply tells WCFC that you would like to remain connected or be considered for future participation.
You agree to provide accurate and current information. You must not impersonate another person or submit someone else’s information without permission.
4. Florist-Only Enrollment Phases
Certain enrollment, onboarding, or membership phases may initially be open only to florists.
Growers, distributors, wholesalers, designers, developers, industry organizations, supporters, flower buyers, or other groups may be invited during later phases.
WCFC may establish, change, expand, limit, pause, or close eligibility requirements based on operational needs and the development of the initiative.
5. Memberships and Fees
WCFC may introduce one-time or recurring membership options, including App User Memberships and Florist Memberships.
The applicable membership page or checkout process will state:
The membership fee.
Whether the payment is one-time or recurring.
Included benefits.
Eligibility requirements.
Payment timing.
Renewal terms, if any.
Cancellation or refund terms.
Any special limitations.
A membership payment is made in exchange for the membership opportunity and associated benefits described at the time of joining.
Unless WCFC expressly states otherwise in writing:
Membership fees are not charitable donations.
Membership fees are not investments.
Membership fees do not purchase stock or equity.
Membership fees do not create an ownership interest in WCFC.
Membership fees do not create a right to profits, dividends, repayment, or financial return.
Membership fees are not tax-deductible charitable contributions.
Membership does not guarantee a vote, board position, governance role, app access, referral, customer, revenue, or business result.
Any statement that WCFC or the Cut Flower App is “built by the industry,” “for the industry,” or “belongs to the industry” expresses the project’s mission and intended benefit. It does not transfer legal ownership or intellectual-property rights to an individual member.
6. Payments
Payments may be processed by an independent payment provider.
You agree to:
Provide accurate billing information.
Use a payment method you are authorized to use.
Pay all displayed fees and applicable taxes.
Comply with the payment provider’s terms.
WCFC may refuse, reverse, or cancel a transaction if fraud, unauthorized use, technical error, legal restriction, or misuse is suspected.
WCFC does not guarantee that every payment method will be available in every country.
7. Cancellations and Refunds
The refund or cancellation terms displayed at checkout will apply to a paid membership.
Unless a different policy is displayed or applicable law requires otherwise:
Fees already used to provide membership benefits may be non-refundable.
Duplicate or clearly erroneous charges may be reviewed.
Refund requests should be sent to info@wwcfc.com.
Approved refunds will generally be returned through the original payment method.
Processing times may depend on the payment provider.
Nothing in these Terms limits a refund, cancellation, or withdrawal right that cannot legally be excluded.
8. Communications
By submitting a form, you authorize WCFC to send communications necessary to:
Confirm the submission.
Respond to your message.
Process a membership.
Provide requested information.
Facilitate a florist connection.
Send important service or policy notices.
Promotional or initiative updates will be sent where permitted by law and consistent with your communication choices.
You may unsubscribe from promotional emails at any time. Administrative, transaction, security, or legally required messages may still be sent.
9. Local Florist Connections
The website may help users identify or connect with independent flower shops.
WCFC acts only as a connection or referral platform unless expressly stated otherwise.
WCFC does not:
Employ or control independent florists.
Set a florist’s prices.
Guarantee product quality.
Guarantee delivery or availability.
Guarantee that a florist will respond.
Guarantee that a florist will accept an order.
Become a party to an agreement between a user and florist.
Accept responsibility for a florist’s products, services, conduct, statements, or omissions.
Any purchase, consultation, delivery, refund, dispute, or service arrangement with a florist is between you and that florist.
You should independently evaluate whether a florist is suitable for your needs.
10. The Cut Flower App and Future Services
The Cut Flower App and other WCFC services may be under research, planning, testing, development, or limited release.
Descriptions of planned features, launch dates, testing opportunities, artificial intelligence, flower identification, local florist connections, or future access are forward-looking statements and may change.
WCFC does not guarantee:
That a planned service will launch.
A particular launch date.
That every described feature will be included.
That a service will remain available.
That every registrant will receive testing or early access.
That a service will work in every country, language, device, or region.
That automated results will always be complete or accurate.
WCFC may modify, delay, suspend, replace, or discontinue an initiative or feature.
11. Flower Identification and Safety
Flower, plant, botanical, care, or identification information is provided for general informational purposes.
Automated or visual identification systems can make mistakes. You must not rely exclusively on the website or app to determine whether a flower or plant is:
Safe to eat.
Safe for children.
Safe for pets or animals.
Non-toxic.
Suitable for medical use.
Free from allergens.
Appropriate for a particular environment.
Do not consume or handle an unidentified plant based solely on an automated result.
Seek advice from a qualified florist, botanist, medical professional, veterinarian, poison-control service, or other appropriate professional when safety is involved.
WCFC does not provide medical, veterinary, legal, financial, or professional botanical advice.
12. Artificial Intelligence
WCFC may use artificial intelligence or automated systems to support flower identification, search, recommendations, translation, communications, personalization, fraud prevention, or platform operations.
AI-generated results may be incomplete, outdated, inappropriate, or incorrect.
You remain responsible for reviewing information and exercising independent judgment before acting on it.
WCFC does not guarantee that automated recommendations will lead to a purchase, customer relationship, florist match, business result, or accurate identification.
13. Acceptable Use
You agree not to:
Violate any applicable law.
Submit false or misleading information.
Impersonate another person or organization.
Submit another person’s personal information without authority.
Use the website for spam or unsolicited bulk messages.
Introduce malware, harmful code, or disruptive technology.
Attempt unauthorized access to the website, server, forms, accounts, or data.
Interfere with website performance or security.
Scrape, harvest, copy, or extract information through unauthorized automated means.
Circumvent technical restrictions.
Use WCFC content to create a misleading competing service.
Misrepresent a relationship with WCFC.
Claim endorsement, approval, or affiliation that has not been granted.
Infringe intellectual-property, privacy, publicity, or other legal rights.
Submit unlawful, abusive, defamatory, discriminatory, threatening, or fraudulent material.
Use the website in a way that could harm florists, users, WCFC, or the public.
WCFC may investigate suspected misuse and cooperate with appropriate legal authorities.
14. User Submissions
You retain ownership of original material you submit.
By submitting a message, suggestion, idea, survey response, photograph, testimonial, or other content, you grant WCFC permission to process it as needed to respond to you and operate the requested service.
WCFC will not publish an ordinary private form message as a public testimonial without permission.
When you specifically submit material for publication, promotion, campaign participation, or public display, you grant WCFC a non-exclusive, worldwide, royalty-free license to use, reproduce, format, translate, publish, display, and distribute that material for the stated initiative.
You confirm that:
You have the right to submit the material.
The material is accurate to the best of your knowledge.
The material does not violate another person’s rights.
Required permissions have been obtained.
15. Testimonials and Industry Statements
Testimonials, quotations, opinions, forecasts, success stories, and statements from florists or industry participants reflect the views and experiences of the individuals who made them.
They do not guarantee that another participant will receive the same outcome.
WCFC may edit approved testimonials for spelling, grammar, length, or clarity without materially changing their meaning.
16. Intellectual Property
The website and its original content, branding, text, design, layout, graphics, videos, software, databases, and other materials are owned by or licensed to WCFC and are protected by applicable intellectual-property laws.
This includes, where applicable:
World Cut Flower Commission branding.
WCFC logos.
The Cut Flower App name and materials.
I Speak Flowers™.
Campaign concepts.
Original written and visual content.
Website design and software.
You may view and share links to publicly available pages for personal, editorial, or legitimate business purposes.
You may not reproduce, sell, license, modify, distribute, publish, or commercially exploit protected material without written permission, except where applicable law permits.
No trademark license is granted merely because you visit, register, or become a member.
17. Third-Party Content and Links
The website may contain links to independent websites, florists, platforms, payment providers, social-media services, developers, growers, wholesalers, distributors, or industry organizations.
A link does not automatically mean that WCFC:
Controls the third party.
Endorses every statement or service.
Guarantees its security.
Accepts responsibility for its conduct.
You use third-party services at your own discretion and subject to their terms.
18. Website Availability
We aim to keep the website available and accurate, but we do not guarantee uninterrupted or error-free operation.
The website may be unavailable because of:
Maintenance.
Hosting failures.
Security incidents.
Technical errors.
Third-party failures.
Events outside our reasonable control.
WCFC may change or remove content without notice.
19. Disclaimer of Warranties
To the fullest extent permitted by law, the website and related services are provided on an “as is” and “as available” basis.
WCFC does not guarantee:
Continuous availability.
Complete accuracy.
Error-free operation.
Particular business outcomes.
Increased sales or visibility.
Successful florist matches.
Membership growth.
Platform adoption.
A particular app launch date.
Compatibility with every device or browser.
That content will meet every user’s expectations.
Nothing in these Terms excludes a warranty or consumer protection that cannot legally be excluded.
20. Limitation of Liability
To the fullest extent permitted by law, WCFC and its authorized team members, contractors, officers, representatives, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from:
Website use or inability to use the website.
Reliance on website or app information.
Florist products or services.
Third-party conduct.
Lost data.
Lost profits, business, customers, opportunities, or goodwill.
Unauthorized access outside WCFC’s reasonable control.
Delayed, changed, or discontinued initiatives.
Where liability cannot be excluded, WCFC’s total liability relating to a paid membership will be limited to the amount you paid to WCFC during the 12 months preceding the event giving rise to the claim, unless applicable law requires a different result.
Nothing in these Terms excludes liability for fraud, intentional misconduct, death or personal injury caused by negligence, or any liability that cannot legally be limited.
21. Indemnification
To the extent permitted by law, you agree to protect and reimburse WCFC for reasonable losses, claims, liabilities, and expenses arising from:
Your unlawful use of the website.
Your violation of these Terms.
Information or content you submit.
Your infringement of another person’s rights.
Your unauthorized representation of another person or organization.
This section does not apply where prohibited by consumer-protection law.
22. Suspension or Termination
WCFC may restrict, suspend, or terminate access or participation when reasonably necessary because of:
A violation of these Terms.
Fraud or suspected fraud.
Security concerns.
Harmful conduct.
Legal requirements.
Non-payment.
Misrepresentation.
Repeated misuse of WCFC communications or services.
Termination does not remove obligations that arose before termination.
23. Governing Law and Disputes
These Terms are governed by the laws of the State of Indiana, United States.
The courts located in Indianapolis, Indiana, United States, will have jurisdiction over disputes, unless applicable consumer law gives you the right to bring a claim elsewhere.
Before filing a formal claim, you agree to contact info@wwcfc.com and make a reasonable attempt to resolve the matter informally.
24. Changes to These Terms
WCFC may update these Terms as services, memberships, technology, or legal requirements change.
The revised version will be posted with a new “Last Updated” date.
Continued use after the revised Terms become effective means you accept the updated Terms, except where applicable law requires additional consent.
25. Severability
If any provision is found invalid or unenforceable, the remaining provisions will remain effective.
An invalid provision will be interpreted or limited as closely as legally possible to its intended purpose.
26. Entire Agreement
These Terms, the Privacy Policy, the Cookie Policy, and any additional terms presented for a specific membership or service form the agreement between you and WCFC concerning the website and those services.
27. Contact
Questions about these Terms may be sent to:
World Cut Flower Commission
Email: info@wwcfc.com
Registered address: Indianapolis, Indiana, United States — specific street address pending.