Effective Date: July 15, 2026
Last Updated: July 15, 2026

The World Cut Flower Commission (“WCFC,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly, transparently, and securely.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you:

• Visit or interact with our website.

• Register your interest in WCFC.

• Join a WCFC membership program.

• Request to be connected with a local florist.

• Subscribe to updates or communications.

• Contact us with a question or message.

• Participate in testing, surveys, campaigns, events, or future WCFC initiatives.

• Interact with the Cut Flower App, I Speak Flowers™, or another WCFC service when available.

By using the website or submitting information to WCFC, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

The World Cut Flower Commission is a worldwide initiative focused on strengthening the visibility, public voice, and long-term future of independent florists.

For privacy-related questions or requests, contact:

World Cut Flower Commission
Email: info@wwcfc.com
For the purposes of applicable data protection law, WCFC is generally the organization responsible for deciding how and why personal information submitted through the website is processed.

2. Information This Policy Covers

This Privacy Policy applies to information collected through WCFC-operated websites, forms, campaigns, communications, membership programs, and related digital services.

It does not automatically apply to independent florists, growers, wholesalers, service providers, websites, or other organizations that have their own privacy practices.

When we connect you with an independent local florist, that florist may process your information under its own privacy policy.

3. Information We Collect

Information You Provide Directly

We may collect information that you voluntarily submit, including:

• First and last name.

• Email address.

• Telephone number, if requested.

• Street address.

• ZIP code, postal code, city, state, province, region, or country.

• Business or organization name.

• Professional role or relationship to the floral industry.

• Information about your flower shop, company, or organization.

• Membership or participation interests.

• Messages, questions, comments, and form responses.

• Flower preferences and purchasing habits.

• Local florist connection requests.

• Campaign, testing, survey, or event responses.

• Communication and marketing preferences.

• Consent records.

• Any other information you choose to provide.

Please do not submit highly sensitive information through a general website form unless WCFC specifically requests it through an appropriate secure process.

Membership and Transaction Information

When memberships or other paid services become available, we may collect:

• Membership type.

• Payment amount.

• Transaction date.

• Billing name and address.

• Payment status.

• Transaction or receipt reference.

• Refund or cancellation information.

• Records needed for accounting, fraud prevention, and legal compliance.

Payments may be processed by an independent payment provider. Depending on the payment system used, WCFC may not receive or store your complete payment-card number or security code.

The payment provider will process payment information under its own privacy policy and terms.

Information Collected Automatically

When you visit the website, certain information may be collected automatically, including:

• Internet Protocol address.

• Browser type and version.

• Device type.

• Operating system.

• Language and regional settings.

• Referring website or page.

• Pages viewed.

• Links or buttons selected.

• Date and time of visits.

• Approximate geographic location derived from an IP address.

• Website performance and diagnostic information.

• Cookie identifiers and similar technical information.

This information may be collected through server logs, cookies, pixels, scripts, analytics services, or similar technologies.

Information From Other Sources

We may receive information from:

• Local florists or industry participants.

• Business and campaign partners.

• Event organizers.

• Public business directories.

• Social-media platforms.

• Referral sources.

• Service providers that help us operate the website.

• Publicly available professional or business information.

We will only use information from these sources in a manner permitted by applicable law.

4. How We Use Personal Information

We may use personal information to:

• Process registrations of interest.

• Respond to questions and messages.

• Manage memberships and participation.

• Connect flower buyers with local florists.

• Identify the appropriate florist, region, or industry contact.

• Send WCFC news, progress reports, and initiative updates.

• Provide information about the Cut Flower App.

• Provide information about I Speak Flowers™.

• Invite individuals to testing groups, surveys, campaigns, events, or early-access programs.

• Understand where industry support and participation are developing.

• Improve WCFC’s website, forms, communications, and initiatives.

• Develop new services and platform features.

• Manage membership payments and records.

• Prevent spam, misuse, fraud, and security incidents.

• Enforce our Terms and Conditions.

• Meet accounting, tax, regulatory, or legal obligations.

• Establish, exercise, or defend legal claims.

• Protect WCFC, its participants, users, and the public.

We may also create aggregated or de-identified information that does not reasonably identify an individual. We may use this information for research, planning, reporting, and industry analysis.

5. Legal Bases for Processing

Where applicable law requires us to identify a legal basis, we may process personal information based on:

Consent

We may rely on your consent when you:

• Ask to receive marketing or initiative updates.

• Accept non-essential cookies.

• Agree to participate in a survey, campaign, or testing program.

• Request that your information be sent to a local florist.

• Give another optional permission.

You may withdraw consent at any time. Withdrawing consent does not affect processing that lawfully occurred before withdrawal.

Contractual Necessity

We may process information when necessary to:

• Provide a membership or requested service.

• Process a payment.

• Fulfil a request you submitted.

• Take steps before entering into an agreement with you.

Legitimate Interests

We may process information for legitimate operational purposes, including:

• Responding to inquiries.

• Developing and improving WCFC initiatives.

• Understanding industry participation.

• Protecting the website and preventing misuse.

• Maintaining business and communication records.

• Communicating with professional or business contacts where legally permitted.

We will consider whether these interests are outweighed by your privacy rights.

Legal Obligation

We may process information to comply with tax, accounting, regulatory, court, law-enforcement, or other legal requirements.

Protection of Rights and Safety

We may process information where necessary to protect the rights, safety, security, or property of WCFC, users, participants, florists, or others.

6. Email and Other Communications

When you register, join, subscribe, or request information, we may send:

• Confirmation messages.

• Administrative notices.

• Updates about your request.

• Membership information.

• Security or policy notices.

• Information you specifically requested.

• WCFC news and marketing communications where permitted.

You may unsubscribe from promotional communications by using the unsubscribe link in an email or contacting info@wwcfc.com.

Unsubscribing from promotional messages may not prevent us from sending essential administrative, transaction, security, or membership-related communications.

We may maintain a limited suppression record to ensure that an unsubscribe request continues to be respected.

7. Connecting You With a Local Florist

When you submit a “Connect Me to a Local Florist” or similar form, you authorize WCFC to use your location and submitted preferences to identify a suitable local flower shop.

Information shared with a selected florist may include:

• Your name.

• Email address.

• City, ZIP code, postal code, or general location.

• Country or region.

• Flower interests or preferences.

• Purchasing frequency.

• Your message or reason for requesting a connection.

We will only share information reasonably necessary to facilitate the requested connection.

The selected florist is an independent business. Once the florist receives your information, its collection and use of that information may also be governed by its own privacy practices.

WCFC does not guarantee that a florist will be available, respond, accept a request, or provide a particular service.

8. How We Share Information

We may disclose personal information to the following categories of recipients:

Local Florists

We may share information with a selected local florist when you request a florist connection or otherwise authorize the sharing.

Service Providers

We may use providers that support:

• Website hosting.

• Form processing.

• Email distribution.

• Cloud storage.

• Customer or contact management.

• Analytics.

• Website security.

• Spam prevention.

• Payment processing.

• Accounting.

• Technical support.

• Professional consulting.

These providers may process information only as needed to deliver their services and subject to appropriate contractual or legal restrictions.

WCFC Team Members and Authorized Representatives

Information may be accessible to authorized staff members, contractors, regional contacts, or representatives who require it to perform their responsibilities.

Professional Advisers

We may disclose information to lawyers, accountants, auditors, insurers, consultants, or other professional advisers when reasonably necessary.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law.

• Respond to a court order, subpoena, or lawful request.

• Investigate fraud, abuse, or security incidents.

• Enforce an agreement.

• Protect legal rights, safety, property, or the public.

Organizational Transactions

Information may be transferred in connection with a merger, restructuring, financing, acquisition, sale of assets, or similar organizational event. Any recipient will remain subject to applicable privacy obligations.

9. Sale and Sharing of Personal Information

WCFC does not sell personal information for monetary payment.

Some privacy laws define “sale” or “sharing” broadly enough to include certain advertising, analytics, or cross-context behavioral advertising technologies.

If WCFC uses technology that constitutes a sale or sharing under applicable law, we will provide any legally required notice and opt-out mechanism.

Where required, WCFC will also recognize qualifying browser-based opt-out preference signals.

10. Cookies and Similar Technologies

We may use cookies and similar technologies to:

• Operate the website.

• Maintain security.

• Remember preferences.

• process forms.

• Understand website performance.

• Measure engagement.

• Improve content and communications.

• Support embedded content or campaign tools.

Where legally required, non-essential cookies will not be activated until you provide consent.

More information is available in our Cookie Policy.

11. International Information Transfers

WCFC is intended to connect participants around the world. As a result, personal information may be processed in a country other than the country where you live.

Those countries may have different privacy laws.

Where required, we will use appropriate safeguards for international transfers, which may include:

• Contractual data-protection clauses.

• Transfers to countries recognized as providing adequate protection.

• Service-provider security and privacy commitments.

• Other legally approved transfer mechanisms.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for related legal, accounting, security, or operational requirements.

Retention periods may depend on:

• The nature of the information.

• Whether you remain registered or subscribed.

• Whether you hold an active membership.

• Whether a request or dispute remains unresolved.

• Applicable tax, accounting, or legal obligations.

• Security and fraud-prevention needs.

• Your consent and communication preferences.

When information is no longer required, we may delete it, anonymize it, or securely isolate it until deletion is possible.

We may retain a minimal record of an unsubscribe or privacy request when needed to demonstrate compliance and prevent future unwanted communications.

13. Data Security

We use reasonable administrative, organizational, contractual, and technical measures designed to protect personal information from:

• Unauthorized access.

• Loss.

• Misuse.

• Alteration.

• Disclosure.

• Destruction.

However, no website, transmission method, or storage system can be guaranteed to be completely secure.

You should avoid submitting confidential or highly sensitive information through ordinary email or general contact forms.

14. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request confirmation that we process your information.

• Request access to your personal information.

• Request correction of inaccurate information.

• Request deletion of information.

• Request restriction of processing.

• Object to certain processing.

• Withdraw consent.

• Request a portable copy of certain information.

• Opt out of direct marketing.

• Opt out of certain sales, sharing, profiling, or targeted advertising.

• Limit certain uses of sensitive personal information.

• Appeal a decision concerning a privacy request.

• Make a complaint to a data-protection or privacy authority.

• Receive equal service without unlawful discrimination for exercising a privacy right.

These rights are not absolute. Certain exceptions may apply, including where information must be retained for legal compliance, fraud prevention, security, accounting, or the establishment or defense of legal claims.

To submit a request, email info@wwcfc.com with the subject line:

Privacy Request

Please explain the request and identify the email address associated with your information.

We may need to verify your identity before completing a request. We will only request information reasonably necessary for verification.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof of authorization and identity verification.

15. European Economic Area and United Kingdom Residents

Residents of the European Economic Area or United Kingdom may have rights under applicable data-protection law, including access, correction, erasure, restriction, portability, objection, and withdrawal of consent.

You may also have the right to submit a complaint to the data-protection authority in the country where you live or work, or where you believe a violation occurred.

If WCFC is required to appoint an European Union or United Kingdom representative, the representative’s details will be added to this Privacy Policy.

16. United States State Privacy Rights

Residents of California and certain other United States jurisdictions may have additional rights concerning:

• Categories of personal information collected.

• Sources of information.

• Business or commercial purposes.

• Categories of recipients.

• Access to specific information.

• Correction.

• Deletion.

• Opting out of sale, sharing, profiling, or targeted advertising.

• Limiting certain uses of sensitive information.

• Non-discrimination.

WCFC will provide additional notices or controls if required by laws that apply to its operations.

17. Children’s Privacy

The website is not directed to children under 13, and WCFC does not knowingly collect personal information online from children under 13.

If you believe a child under 13 has submitted personal information, contact info@wwcfc.com so that we can investigate and take appropriate action.

Individuals who have not reached the legal age required to enter an agreement in their country should obtain permission from a parent or legal guardian before submitting information or joining a paid membership.

18. Automated Decision-Making

WCFC does not currently intend to make decisions that produce legal or similarly significant effects based solely on automated processing.

Technology may be used to organize inquiries, identify geographic regions, recommend a nearby florist, prevent spam, or assist with website operations. Where required, meaningful human review and legally required rights will be provided.

19. Third-Party Websites and Embedded Content

The website may contain links to or content from independent websites, social-media platforms, payment services, florists, partners, or other third parties.

WCFC does not control those parties’ privacy or security practices. You should review their privacy notices before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy when:

• Our services change.

• New initiatives are introduced.

• New technology is implemented.

• Legal obligations change.

• Our information practices change.

The updated version will be posted with a revised “Last Updated” date.

Where required, we will provide additional notice or request renewed consent.

21. Contact Us

Questions, concerns, or privacy requests may be sent to:

World Cut Flower Commission
Email: info@wwcfc.com