Digital Commerce & Market Leaders
Online Sales & Industry Leaders
How digital commerce is reshaping the floral industry — and who is winning the online race.
$7.17B
Online floral sales, top 21 U.S. retailers, 2023
Digital Commerce 360, 2023
35%
Of U.S. floral sales now happening online
Grand View Research 2024
11.8%
Annual growth rate of online flower merchants
IBISWorld / Petal Republic 2014–2019
$12.3B
Projected global online flower delivery market by 2032
Credence Research 2024
Market Growth
Global Online Flower Delivery
Rising Fast
The global online flower delivery market is growing at nearly 7% annually and is on track to nearly double from $7.25 billion in 2024 to $12.3 billion by 2032. The shift to digital is being driven by younger consumers, same-day delivery expectations, and the convenience of mobile ordering.
Take a good look at the partnerships and brands on this page. They serve the customer, but not the customer walking into a flower shop. As an industry we need to create reasons for that walk. Online sales are a solution, but mostly for whoever is furthest ahead in SEO and digital marketing. Florists are wired differently. They are creative people, and that creativity, in front of a customer who knows what she is buying, is the most powerful selling tool in this industry. That is what the marketing team behind I Speak Flowers™ is for: search, social media and AI, worked on for member shops so florists can get back to designing.
Sources: Credence Research; Grand View Research 2024
Market Leaders
Who Dominates Online Floral Sales
Four companies dominate the U.S. online floral market. Together, the top three retailers captured roughly 35% of total U.S. floral market share in 2023. The 2023 merger of FTD and From You Flowers created a powerful new combined entity — accelerating consolidation at the top.
Sources: 1-800-Flowers SEC filings; Credence Research; Petal & Poem; Digital Commerce 360 2023–2024
$1.83B
1-800-Flowers.com
Largest U.S. floral gifting company. Operates 1-800-Flowers, Harry & David, Cheryl's Cookies and more. Revenue declined from $1.90B in 2023 amid softer consumer spending on discretionary items.
Partnerships
- Instacart
- DoorDash
- Uber Eats
- Walmart GoLocal
Source: 1-800-Flowers SEC 8-K Filing, Aug 2024
$610M+
FTD + From You Flowers
Merged in May 2023 into one platform. FTD said the merger would nearly double the orders flowing into its florist network, which spans more than 125 countries.
Brands
- FTD.com
- ProFlowers
- From You Flowers
- H.Bloom
Source: Credence Research; company filings 2023–2024
~$500M
Teleflora
World's largest floral delivery network, connecting consumers to 10,000+ member florists in North America alone. Differentiates through hand-delivered, locally arranged bouquets rather than shipped-in box flowers.
Partnerships
- The Wonderful Company
- Make-A-Wish Foundation
- Frontier Airlines
- Flowerbuyer.com
Source: Arizton Market Research 2024
$5M
UrbanStems
Fast-growing premium D2C floral brand targeting millennials and Gen Z. Secured $5M in January 2024 to expand same-day delivery to new U.S. cities including Miami — the world's largest floral market. Total funding raised: $57.7M across 7 rounds.
Partnerships
- Walmart GoLocal
- DRINKS + Avaline Wines
- Bridgerton / Netflix
- Affirm
Source: Globe Newswire, January 2024
The Decline of the Flower Shop
Flower Shops Worldwide Are Disappearing
The cut flower market is growing. The number of flower shops is not. In the United States the count has fallen from nearly 27,000 storefronts in 1992 to fewer than 12,000 today. The UK florist industry is contracting at about 4.6% a year. The market is growing while the shops that serve it are closing. Someone else is capturing that growth.
Sources: Living Flowers, 2025; IBISWorld; BLS
Where the Growth Is Going
Supermarkets keep expanding their floral departments, moving toward full-service floral operations. The wire services and gifting platforms keep expanding into delivery apps — Instacart, DoorDash, Uber Eats. Both are chasing the same customer.
Neither route ends at an independent flower shop’s door. Whoever owns that last step owns the customer, and today that is rarely the florist.
-6%
Expected decline in floral designer jobs 2025–2035
U.S. Bureau of Labor Statistics, 2025
3
Major delivery platforms 1-800-Flowers now partners with
Instacart · DoorDash · Uber Eats
35%
Of U.S. floral sales now happening online
Digital Commerce 360 2023
Channel Shift
Online vs Offline Sales Split
Online now accounts for 35% of all U.S. floral sales — up from just 34.3% in 2022. While offline still leads, the trajectory is clear. The fastest-growing buyer demographic online is 25–34 year olds, who account for nearly a quarter of all online floral purchases.
Customers are learning to trust the platforms, because the platforms are the ones doing the marketing. I Speak Flowers™ puts that effort behind the flower shop instead.
Sources: Credence Research; Grand View Research 2024
Key Trends
What's Driving Online Growth
Several converging forces are accelerating the shift to digital floral commerce — and reshaping consumer expectations across the industry.
Mobile & Same-Day Delivery
Consumers increasingly expect same-day and next-day delivery options, especially around key holidays. 1-800-Flowers partnered with Walmart GoLocal in 2024 to expand same-day delivery capacity and route efficiency.
NEW — February 2026: Instacart x 1-800-Flowers. In February 2026 Instacart announced its first nationwide floral partnership, with 1-800-Flowers.com, delivering bouquets from more than 700 florist locations across the U.S. at no markup to the customer. Bouquet and rose orders surged more than 1,000% on Valentine’s Day 2025 through the platform. A shop inside that network gets the order; a shop outside it does not.
Cut flowers online CAGR: +8.3% through 2030 · Grand View Research
AI-Powered Personalisation
Roughly 40% of the top 50 global floral platforms now use AI-powered recommendation engines and virtual design tools. Nearly 50% of millennials and Gen Z consumers prioritise personalisation when buying gifts online.
40% of top 50 platforms use AI recommendations · Market Reports World 2024
Sustainability & Local Sourcing
Eco-label flowers reached 58% of retailer shelf share in 2024. Consumers are increasingly seeking sustainably grown, locally sourced flowers — and online platforms that can communicate provenance are gaining ground.
Certified organic flower sales: $500M in North America · Astute Analytica 2023
Subscription Services
Seasonal subscription arrangements increase customer retention by 20%, with average member spend reaching $75 per month. The Bouqs Co. expanded into Whole Foods locations in 2024, blending online subscriptions with in-store presence.
Subscription members avg. $75/month spend · Market Reports World 2024
Social Commerce
The floral industry saw a 23% increase in sales via social media platforms during 2022–2023. Influencer partnerships and visual platforms like Instagram and TikTok are now meaningful drivers of online floral purchases, especially for premium brands.
+23% social media-driven sales 2022–2023 · Gitnux Floral Industry Statistics
Sources: Market Reports World; Gitnux; Grand View Research; Globe Newswire 2023–2024
Be Part of What Comes Next
The shift online is accelerating, and independent florists are being left out of it. That is what I Speak Flowers™ is for: a standard florists wrote, a free list, and a decal that tells a customer this is a real flower shop.
- © 2026 World Cut Flower Commission. All rights reserved.