Step 01
Meet the Standard
I Speak Flowers™ starts with a standard for what a flower shop is, written by florists. It is a list of things that are either true of your shop or they aren't: trained staff, fresh stock on a schedule, and flowers as the actual business rather than a shelf near the door. Not a fee, not a favor, not a vote by the shop down the road. Each location qualifies on its own.
Step 02
Claim Your Listing
Your shop is probably already on the list. We built the first version from public records, the same way Google lists a business before the owner ever logs in. Tell us where you are and we'll confirm it. If you would rather not be listed, tell us and we take it down. Free, member or not, and nobody can pay for a better spot.
Step 03
Put the Decal on the Door
Every shop that meets the standard gets the I Speak Flowers™ decal, free, handed over in person at a local I Speak Flowers™ meeting. We'll let you know when one is near you. The decal carries a code that opens the list, so a customer standing at your door can check it in seconds. It sits comfortably next to your AIFD credentials or your Chamber of Commerce cling.
Step 04
Call a Florist You Know
With the help of your floral staff, call the florists you know and tell them about the list. Florists trust other florists. One call from you carries more weight than any ad. You do not need permission to make that call. You just need to believe that flower shops deserve better — and pick up the phone. I Speak Flowers™ is built for flower shops in every country, in every language.
Step 05
Carry It Past the Window
The decal is free. Membership is how you carry I Speak Flowers™ everywhere else: your boxes, shirts, van and website. It's one annual price per location, and it pays for a marketing team working on search, social media and AI, pointing customers to the list. Growers and wholesalers can carry the mark on boxes and trucks at the same price per location, but never the window decal. That one says a shop meets the flower shop standard.
