What Happens Now

Next Steps

Simple. Honest. Here is exactly what needs to happen — and what you can do today.

Step 01

Florists Gather

Florists need to gather on this platform first. Our negotiating power is nothing if we do not gather. What we are doing as an industry is not working for the floral shops. Flower shops are closing. Something needs to change — and the conversation about what that change looks like can only happen when enough florists show up and say they are ready to have it. This is that moment. This is where the gathering begins.

Step 02

Call Your Fellow Florists

Your next step — with the help of your floral staff — is to call florists you know and help us get them on board. Every florist who joins adds weight to the message. Every call you make is an act of leadership for an industry that has been waiting too long for someone to lead. You do not need permission to make that call. You just need to believe that flower shops deserve better — and pick up the phone. And remember — this is a worldwide campaign. This same effort is taking place across the entire world, in every country, in every language, by florists who feel exactly what you feel right now. EXCITEMENT!

Step 03

Growers Follow

Once florists have gathered, growers will join. To our growers — please wait to contribute and only watch at this time. Your time to contribute is coming soon. However, if you want to stay connected right now, you are welcome to contribute as an end user — because we are all end users of cut flowers. Their contributions will also be noticed. Together — florists and growers as the bookends of this industry — the message to the middle becomes impossible to ignore. An industry coming together is not a negotiation. It is a declaration that what is best for the flower shop is what is best for everyone.

Step 04

Meet with the middle

The way to speak to the middle is as a group of world wide florists. Keep the rest the same but remove the word donations and insert on boarding members. And do the same one more time in the last sentence. That is the clear indicator that florists are with us. Apps take millions of dollars to build. The majority of the first phase of donations is sending a message — the money is still important to fund the activities that follow, but the message from florists and growers is what the middle will hear. A donation is not just a financial contribution. It is a vote. It is a voice. It is proof that this industry is ready.

Step 05

Direct Others to This Website

Share this website with everyone you know — florists, suppliers, wholesalers, growers, and flower lovers. Post it in your industry groups. The more people connected to fresh cut flowers who find it, read it, and feel what we all feel — the faster this movement grows. The power of what florists have to say is exactly why we are doing any of this. Help us get more people into the room. The more people who learn that flower shops are going out of business today, the more people who will be inspired to help them grow tomorrow.

step

Step 01

Florists Gather

Florists need to gather on this platform first. Our negotiating power is nothing if we do not gather. What we are doing as an industry is not working for the floral shops. Flower shops are closing. Something needs to change — and the conversation about what that change looks like can only happen when enough florists show up and say they are ready to have it. This is that moment. This is where the gathering begins.

step

Step 02

Call Your Fellow Florists

Your next step — with the help of your floral staff — is to call florists you know and help us get them on board. Every florist who joins adds weight to the message. Every call you make is an act of leadership for an industry that has been waiting too long for someone to lead. You do not need permission to make that call. You just need to believe that flower shops deserve better — and pick up the phone. And remember — this is a worldwide campaign. This same effort is taking place across the entire world, in every country, in every language, by florists who feel exactly what you feel right now. EXCITEMENT!

step

Step 03

Growers Follow

Once florists have gathered, growers will join. To our growers — please wait to contribute and only watch at this time. Your time to contribute is coming soon. However, if you want to stay connected right now, you are welcome to contribute as an end user — because we are all end users of cut flowers. Their contributions will also be noticed. Together — florists and growers as the bookends of this industry — the message to the middle becomes impossible to ignore. An industry coming together is not a negotiation. It is a declaration that what is best for the flower shop is what is best for everyone.

step

Step 04

Meet with the middle

The way to speak to the middle is as a group of world wide florists. Keep the rest the same but remove the word donations and insert on boarding members. And do the same one more time in the last sentence. That is the clear indicator that florists are with us. Apps take millions of dollars to build. The majority of the first phase of donations is sending a message — the money is still important to fund the activities that follow, but the message from florists and growers is what the middle will hear. A donation is not just a financial contribution. It is a vote. It is a voice. It is proof that this industry is ready.

step

Step 05

Direct Others to This Website

Share this website with everyone you know — florists, suppliers, wholesalers, growers, and flower lovers. Post it in your industry groups. The more people connected to fresh cut flowers who find it, read it, and feel what we all feel — the faster this movement grows. The power of what florists have to say is exactly why we are doing any of this. Help us get more people into the room. The more people who learn that flower shops are going out of business today, the more people who will be inspired to help them grow tomorrow.

"The way to gather is to promote a good thing. This is a good thing for florists everywhere. The money matters — but the message is what the middle will hear. A member is a vote. It is a voice. It is proof that this industry is ready."

The Power Is Yours

Placing the power back
in the hands of the florist

We are not asking the industry to follow someone else's plan. We are asking florists to own this — to fund it, to share it, to build it. The florist owns this app. That starts right here, right now, with every florist who says yes.

Become a Member Now

Your membership sends a message that this industry is ready for change. Read the full Membership schedule and find out how to participate in Phase 1.

Refer a Florist

Register your interest and share this website with every florist you know. Your network is the most powerful marketing tool this movement has.

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