Supporting the Mission
Membership Schedule
How florists build the campaign that markets the flower shop — together.
For Florists Only: The Founding Group Begins
We are building our founding group now. If you are viewing this website, you were probably invited to be part of it. Timing is everything.
Founding membership is open to florists now. We are reaching florists in several countries at the same time, through direct calls, email and industry networking.
Please read on to see exactly how this works — and how much your membership matters to this cause.
First, the Founders Group
Before the memberships begin, we have been contacting founding members — a group of florists worldwide directed to this website. Before anything opens fully, we are building something more important: a community. A founders group of florists across multiple countries who understand why this matters.
This website says plainly what most of the trade avoids saying. Nobody has ever defined what a flower shop is, and nobody has ever marketed the florist rather than the flower. Both of those are fixable, and neither gets fixed by being polite about it.
If a florist is troubled that grocery stores are now learning to design wedding and funeral arrangements, that is not sentiment — it is a straightforward read of where the work is going. Large floral associations do support the growth of the floral industry. The question this organisation asks is a narrower one: at what expense to the flower shop?
"This website says what the trade has been polite about. It is time for change — and change needs florists who are ready to act."
The Membership Schedule
Membership opens in four phases, each one building on the last. Florists come first. Every phase brings a new part of the industry into the mission.
Phase One · Florists
Founding Members
$200
Open Enrollment 2026 · Now Open
Founding members are the first florists invited into the movement. This group will receive more communication, including surveys, opinion requests, and opportunities to share feedback as the direction of the platform develops. These are the florists helping shape the conversation from the beginning.
Phase Two · Florists
All Other Florists
$200
Open Enrollment 2026 · Now Open
All other florists are invited to become members as the movement expands. This membership includes less direct communication than the founding member group, with no surveys or opinion requests at this stage. The purpose is simple: to grow participation across the floral industry and show that flower shops are ready to move together.
Phase Three · Growers & Wholesalers
Grower & Wholesaler Membership
One price, whoever you are
Open Now
Growers and wholesalers pay the same as florists, per location, and carry the mark on their boxes and trucks — never the window decal. The standard itself is written by florists.
Phase Four · The Rest of the Trade
Suppliers & Services
Same price
Opens Later
Freight, hard-goods suppliers and service companies that want the mark on what they send to florists. One price per location, the same as everyone else. This opens once florists, growers and wholesalers are on board.
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Important — How We Keep You Updated
The only way we can keep you up to date on our progress is through your email address. When joining, please use an email address you check regularly — a general inbox or any address you prefer. This is your direct line to everything that happens next. Without it, we cannot reach you.
Why Pooling Works
We are not the first trade to do this. When the people who make something band together to market what makes them different, customers notice and pay for it — and the money reaches the maker, not just the category. Small brewers drew their own line with an independent seal. Europe protects the names of its real cheeses and wines. Florists have never had that. Here is what it looks like elsewhere.
24.8%
Small brewers’ share of US beer dollars, on 13.4% of the volume
Brewers Association, 2025 data
17%
How much more shoppers would pay for a gift made by hand, at most, in one study
Journal of Marketing, 2015
2.07×
Price of EU products with a protected name vs comparable products
European Commission, 2019
49%
Growth in US independent bookstores, 2009–2018
American Booksellers Association
Florists’ Own Money
Most Shops Already Pay for Marketing
Most flower shops already spend money on marketing, each one on its own. Membership is meant to take part of that and pool it with every other member’s, so it buys what no single shop can: a marketing team working on search, social and AI, and a campaign that points customers at the list. This is not a donation, and nothing is being raised from strangers. It is florists’ money, spent on florists.
A Worldwide Campaign
Florists In Every Country
Are Being Reached
This is not a local campaign. Florists in the United States, Canada, the United Kingdom, Australia, the Netherlands, France, Germany, Japan, South Africa, Colombia, Kenya and beyond are part of this movement. Every pin on this map is a country where florists are hearing about this for the first time — and recognising something they have been waiting for.
What Makes Our Campaign Different
Most campaigns ask strangers to believe in something they have never heard of. We are asking florists — people who already know this problem and live it every day — to build their own answer. That is not a cold ask. That is a trade recognising its moment.
Every florist who joins is not buying an app. They are paying for their own survival: a campaign that sends customers to flower shops, and a team working on the marketing no single shop can afford alone. That is not charity. That is strategy.
A Direct Message to Everyone Who Loves Flowers
We know you are out there. You are the person who walks past a flower shop and stops. Who knows the difference between a garden rose and a hybrid tea. Who has searched online for the name of a flower you saw in a photo and couldn't find it. Who buys flowers not just as a gift — but because you genuinely love them.
We want to connect with you right now — before the app is even built. We are forming test groups of end users who will be among the very first to use the cut flower app when it is ready. Your feedback, delivered directly to florists, will shape how this app works for the people who love flowers most. That is you.
For Everyone Who Loves Flowers
$25 Annual Newsletter Membership · Non-Florists Only
Flower geeks and flower nerds can join now through a $25 annual newsletter membership. Created exclusively for non-florists, the membership includes industry updates, community news, and future opportunities to participate in app testing and provide feedback. Your voice matters, and florists need to hear from you.
Why End Users Make Apps Better
Including real end users in the development of an app is not just a nice idea — it is proven to dramatically improve the final product. When flower geeks and flower nerds test the cut flower app before it launches, they catch what developers miss, they ask questions the industry never thought to answer, and they shape the experience into something that actually works for the person standing in the flower shop.
65%
Higher product success rate when beta testing is used
Statista 2024
25%
Higher launch success rate for apps with beta programs
Fullscale.io 2025
65%
Of successful products adjusted features based on beta feedback
Fullscale.io 2025
80%
Better product improvements from comprehensive beta analysis
Fullscale.io 2025
40%
More issues found by diverse user groups vs internal teams
Fullscale.io 2025
60%
Increase in testing efficiency with dedicated beta tools
Statista 2024
Get Ready
Non-florist memberships are open now: $25 a year to follow the work and hear first when app testing begins.
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