World Cut Flower Commission
Mission Statement
Who We Are
We are a group of industry professionals working in the floral industry — tired of watching flower shops close. We build assistance, marketing focused on the florist, programs, and future endowments to increase the population of flower shops all over the world.
Not to compete with any endowment programs whose current focus is on growing the industry. Our endowments would be more in touch with the florist — where the industry is losing to sugar and jewelry, or failing due to a lack of floral business sense.
The very first product we are building is the Cut Flower App — built to bring people back to the flower shop.
We are the “Got Milk?” of the floral industry.
"We are tired of watching flower shops close. Everything we build is designed to stop that — one flower shop at a time."
Building Connections to Success
The app is only the beginning. We are building connections to success across every layer of the floral industry. Future programs will go beyond technology — reaching into the financial, educational, and operational challenges that cause flower shops to close in the first place.
Future Programs Under Development
Small Shop Financial Assistance
Direct financial support for small flower shops facing closure — helping them survive long enough to thrive.
Wholesale Debt Payoff Programs
Structured programs to help florists pay off wholesale debt — with rules to follow and benchmarks to hit, until they are back on their own feet.
Online Group Calls & Education
Regular group sessions on how to get in front of the customer — marketing, social media, local outreach, and the tools that actually work for small shops.
Business Support for Creative Florists
Dedicated support for florists who have the gift of design but not the gift of business — pairing creative talent with the operational skills needed to succeed.
The Gap We Are Here to Close
The flower shop is declining. The sale of cut flowers is growing. Someone is benefiting from that gap — and it is not the florist.
Our first product — the Cut Flower App — places the power of marketing back in the hands of the flower shop. A better-informed florist sells more flowers. A better-informed consumer walks into a flower shop instead of a grocery store.
This platform is built for the florist, owned by the florist, and funded by an industry that believes the flower shop deserves to survive. One person believed in this first. Now thousands, located around the world, believe it too.
Welcome to the World Cut Flower Commission
It is time for a new generation of support
Our mission is simply this — to ensure that the flower shop, the heart of the floral industry, is never again left behind.
Join the Mission
Register your interest and be part of the community that is changing the future of flower shops worldwide.
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