The Current Landscape
Floral Apps That Exist Today
A look at every major app and software serving the floral industry — and what none of them do.
Today's Floral Tech
The Marketing Team
POS
A cloud-based floral management and POS system covering invoicing, accounting, delivery, sales reports, and merchant services. Includes stem counting and production tracking. Integrates with QuickBooks.
- Invoicing
- Delivery management
- Stem counting
- QuickBooks integration
- Email marketing
Gap: No grower connection. No flower identification. No consumer education. Serves internal operations only.
FloristWare
POS
A powerful, affordable POS and flower shop management system helping florists save time and money. Includes delivery management, a mobile delivery app with photo capture, and e-commerce integrations with Shopify and FSN.
- Delivery optimization
- Mobile delivery app
- Photo capture
- E-commerce integration
- CRM
Gap: Locally installed — no cloud. No grower sourcing. No flower identification or consumer-facing features.
Floranext
Website + POS
An all-in-one florist website builder and POS system built by florists for florists. Includes e-commerce, wedding and event proposal tools, delivery routing, and customer management. Earns 100% of every order.
- Website builder
- Online ordering
- Event proposals
- Delivery routing
- No order fees
Gap: Strong retail tool. Zero connection to growers. No flower ID. No industry-wide data sharing.
The Floral POS
POS
A veteran POS system in operation since 2008, continuously owned by its original founders. Locally installed on-site with offline capability. Covers CRM, credit card processing, and delivery management.
- Offline capable
- CRM
- Payment processing
- Delivery management
Gap: Traditional shop management only. No grower link. No AI. No consumer education features.
Proposal, Event & Wedding Software
Curate
Proposal
An advanced CRM and proposal builder tailored specifically for event florists. Drag-and-drop design tools, e-signature capabilities, rental management, and detailed analytics. Saves florists an average of 42% of proposal time.
- Proposal builder
- E-signature
- Rental management
- Reporting
- CRM
Gap: Excellent for event florists. No grower sourcing. No cut flower identification. Serves the business, not the supply chain.
True Client Pro
CRM
An all-in-one event management CRM built by a florist with 30 years of experience. Fully customizable for floral retailers. Plans from $19.99/month. Handles communication, payments, bookings, contracts, and scheduling.
- Client management
- Contracts
- Payments
- Scheduling
- Customizable
Gap: Business management focused. No supply chain transparency. No flower ID or grower connection.
Details Flowers
Proposal
A visual proposal and event planning software for florists. Allows florists to build detailed floral recipes, visualize arrangements, and manage event logistics. Popular among high-volume event florists.
- Visual proposals
- Stem counting
- Event planning
- Recipe builder
Gap: No grower connection. No consumer education. Priced at $1,500+ annually — out of reach for many small shops.
Osagao
Design
Allows floral designers to create online visual flower arrangements, build proposals, and estimate costs. Florists can upload their own flower images and design bouquets digitally before presenting to clients.
- Visual arrangement builder
- Cost estimation
- PDF export
- Margin control
Gap: Design and proposal tool only. No grower link. No industry data. No consumer-facing layer.
Recipe & Pricing Tools
EveryStem
Recipe
A flower recipe and stem pricing calculator built by a florist with 20 years of experience. Integrates with existing CRMs like HoneyBook and Dubsado. Saves florists hundreds annually compared to all-in-one software.
- Stem calculator
- Profit tracking
- Recipe library
- CRM integration
- Wholesale ordering
Gap: Pricing and recipe focused. No grower sourcing. No flower identification. No consumer connection.
Flower Buddy
Recipe
A recipe and stem counting tool for florists managing weddings and events. Part of the broader category of floral business software priced at $1,500+ annually for full-featured plans.
- Stem counting
- Event recipes
- Budget tracking
Gap: Internal business tool. High price point excludes small shops. No industry-wide supply chain connection.
Consumer & General Apps
PictureThis
Plant ID
An AI-powered plant identification app with tens of millions of users worldwide. Takes a photo of any plant and identifies it instantly. Used by gardeners, botanists, and flower lovers globally.
- Photo ID
- Plant encyclopedia
- Care guides
- Community
Gap: General plant focus — not cut flower specific. No florist connection. No grower data. No industry supply chain features.
Pl@ntNet
Plant ID
A scientific plant identification platform developed by research institutions. Used by botanists and nature enthusiasts worldwide. Identifies plants from photographs using citizen science and AI.
- Scientific ID
- Citizen science
- Multi-language
- Global database
Gap: Research-oriented. Not built for floriculture. No commerce layer. No florist or grower connection whatsoever.
Nuflorist
Shopify App
A Shopify app developed by a florist to maximize efficiency and revenue for flower shops on the Shopify platform. Includes upselling tools, delivery rules, shipping rate customization, and checkout widgets.
- Shopify integration
- Delivery rules
- Upselling
- Checkout customization
Gap: Shopify-specific. Retail sales focus only. No grower connection. No flower identification or education layer.
HoneyBook
Business CRM
A general all-in-one business management platform used across many industries including floristry. Handles client communication, payments, bookings, contracts, and scheduling from a single platform.
- Client management
- Contracts
- Payments
- Scheduling
- Automation
Gap: Not floral-specific. No flower knowledge built in. No supply chain awareness. A general business tool adapted for florists.
"Every app in the floral industry serves the operations of the business. Not one of them connects the florist to the grower, educates the consumer, or speaks the language of the entire cut flower chain."
What Every Existing App Is Missing — And What We Are Building
|
Cut flower identification by photo |
❌ None |
✓ Ours |
|
Direct grower-to-florist connection |
❌ None |
✓ Ours |
|
Available in every language worldwide |
❌ None |
✓ Ours |
|
Grower origin, variety & seasonal data |
❌ None |
✓ Ours |
|
Consumer layer connecting to local florists |
❌ None |
✓ Ours |
|
Pricing transparency from grower to shop |
❌ None |
✓ Ours |
|
Florist-owned, industry-wide platform |
❌ None |
✓ Ours |
The Gap Is Real
Every app listed above does something well. None of them do what we are building. Register your interest and be part of the first cut flower app built for the entire industry.
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